NFC es la estrella

Ya estarás al tanto del lanzamiento de Google Wallet, el monedero que Google ha puesto en marcha utilizando la tecnología NFC (Near Field Communication). Probablemente, esto suponga el espaldarazo definitivo a una tecnología que añadirá un importante valor al uso de los smartphones y las aplicaciones móviles.

NFC - Estrategias de Movilidad


Pero NFC es algo más que una facilidad para realizar pagos. NFC nació como una evolución de las especificaciones para crear etiquetas de RFID y de los sistemas de pago sin contacto. Ahora, NFC consigue armonizar diversas tecnologías sin contacto, lo que permite un amplio abanico de soluciones para la actualidad y futuras.

Estos son sólo algunos de los múltiples escenarios en los que puede utilizarse:

    • Programas de compromiso y fidelización del cliente
    • Control de acceso e identificación de personas
    • Pagos en comercios a través de dispositivos móviles
    • Servicios educativos (préstamos y alquiler de material, intercambios de información…)
    • Acceso y pago de servicios de transporte
    • Soluciones específicas de venta de entradas, ticketing o check-in en aeropuertos


Beneficios clave de NFC

NFC tiene la virtud de poder ofrecer beneficios tanto a los consumidores como a las empresas:

    • Su uso es muy intuitivo: Sólo requiere un simple toque para su uso
    • Extremadamente versátil: su funcionalidad es utilizable por las más diversas industrias y sectores
    • Abierto y basado en estándares: las capas subyacentes de la tecnología NFC implementan la norma ISO, ECMA y ETSI
    • Es una tecnología adaptativa: fácilmente configurable para usar en combinación con tecnologías inalámbricas, Bluetooth, Wi-Fi…
    • Es seguro: al tratarse de transmisiones de corto alcance (a pocos centímetros) son difíciles de capturar por un dispositivo ajeno para su distorsión o manipulación
    • Es Reconocible y probado: NFC trabaja con las tecnologías de las populares tarjetas sin contacto a las que todos ya estamos acostumbrados


NFC Aplicaciones Moviles

NFC en un caso práctico

Una de las mayores compañías de lavado de coches en Texas creó una aplicación móvil para hacer uso de sus servicios aprovechando NFC. Su objetivo era conseguir una mayor experiencia del usuario en la visita a sus instalaciones por todo el país, y el consiguiente reconocimiento de marca, distinción de la competencia y aumento de ingresos.

Entre otros servicios y facilidades asociados al NFC, se incluían:

    • Cupones personalizados programados en etiquetas NFC colocados a lo largo y ancho de los centros
    • Seguimiento de salida y entrada de Clientes para el control de visitas. Historial de visitas
    • Obtención del perfil del cliente basado en los servicios y ofertas adquiridos mediante NFC
    • Etiquetas VIP para ofrecer servicios especiales o descuentos a clientes seleccionados
    • Estadísticas de horario de uso de los distintos servicios para evitar esperas


Como véis, parece que NFC ha llegado para quedarse y que pronto será una tecnología estándar en los móviles como lo es bluetooth. Su gran ventaja es que NFC es algo más que una facilidad para el pago.

Aprovechar el desplazamiento o ubicación del cliente en un lugar determinado y convertir esa presencia en un valor añadido y un tiempo útil pueden convertirse en una herramienta de conocimiento para nuestro negocio nada desdeñable. Incorporar esta posibilidad en nuestra estrategia de movilidad corporativa no sólo cubre una necesidad presente sino que abre varias posibilidades futuras quizá ahora insospechadas.

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