La magia del NFC

Dentro del enorme impulso que durante 2011 están teniendo las tecnologías móviles, la denominada NFC (Near-Field Communications) es la que está trayendo las novedades más significativas.

NFC aplicaciones móviles

Más allá de su conocido uso como medio de pago, que permitiría cumplir el  anhelo de los usuarios de tener una herramienta unificada para pagar cualquier compra independientemente de la forma de pago elegida, la tecnología NFC se ha revelado para cubrir otros usos que faciliten nuestro modo de vida. Sin ir más lejos, conocer el precio de nuestra compra conforme introducimos los productos en el carrito del supermercado, o recibir una oferta para aplicar de modo inmediato al pagar en caja, sin tener que hacer uso de tickets, tarjetas de fidelización o de acumulación de puntos.

En el ámbito doméstico el NFC puede ser de inestimable ayuda para que personas de movilidad reducida consigan realizar determinadas acciones (llamar por teléfono, realizar avisos, etc.) con el simple hecho de tocar o acercarse al retrato de la persona con la que desean comunicar. También se abre un amplio campo de utilidades domésticas en la posibilidad de emitir una alarma o mensaje cuando suceda un hecho determinado, por ejemplo, si nuestro hijo o hija llega a casa o realiza determinada actividad que es detectable mediante la cercanía a un objeto (la puerta, la televisión, la consola de juegos, salir al exterior, etc.)

Ciñéndonos a las estrategias de movilidad corporativa, la tecnología NFC es hoy día más que válida para la identificación de individuos y el control de accesos, sustituyendo a las tarjetas identificativas o los pins numéricos. Pero sobre todo, se señala como la perfecta aliada de sistemas de descuentos de tipo cupón o estrategias de publicidad y marketing, que serán capaces de activarse ante el producto o el elemento que lo anuncia (vallas, paneles en lugares estratégicos), o en el preciso momento en que se produzca el pago, aumentando la satisfacción del cliente por la inmediatez de uso y la posibilidad de conseguir un ahorro que no esperaba.

NFC estrategias de movilidad

Como en toda tecnología novedosa, no todo son ventajas y parabienes. Las principales empresas emisoras de tarjetas de crédito, por ejemplo, han expresado sus reservas respecto al uso de NFC y la garantía de seguridad que ofrece tanto a sus productos, las tarjetas de crédito, como a las empresas y usuarios que la utilicen. Sin embargo, es más que probable que estas reservas iniciales se disipen una vez que se haya establecido una normativa internacional y estandarización de uso que sea respaldada por los principales fabricantes.

La mejor prueba de su capacitación más allá de las dudas planteadas está en el número de dispositivos que tienen previsto incluirla en sus nuevos modelos durante los próximos meses:

    • Nokia N9
    • Sony Ericsson Xperia
    • iPhone 5
    • Blackbery Bold 9900 y 9930
    • Cualquier dispositivo con Android Gingerbread 2.3.3

 

Empresas como Starbucks, adalid y pionera de la tecnología móvil como medio de pago, han apostado firmemente por esta tecnología para mejorar la experiencia de sus clientes en el uso de sus locales y productos. En Estados Unidos ya es un hecho, en España la cadena de cafeterías ya parece estar preparando su despliegue.

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