Sanidad: Un sector estratégico para las aplicaciones móviles

El sector más involucrado con la ya indiscutible necesidad de considerar los dispositivos móviles en sus planes TI ha sido el sector bancario. En España, ya no existe entidad bancaria que no cuente al menos con una aplicación móvil para el uso de las gestiones básicas de los usuarios. Algunas incluso se atreven con aplicaciones que aportan valor vinculándolas a actividades culturales, patrocinios, sectores de negocios donde pretender influir, bolsa, etc.

Pero, ¿cuál será el siguiente sector en considerar las estrategias de movilidad un factor clave para su desarrollo? Sin duda, este ha de ser el sector sanitario. La alta consideración que los usuarios hacen del trato, cercanía y habilidades de las compañías de salud a la hora de contratar una póliza van provocar un vuelco de las entidades sanitarias, tanto públicas como privadas, sobre la utilidad que los dispositivos móviles pueden aportar a sus clientes y pacientes.

En el momento de redactar este artículo en España son pocas las empresas de salud con alguna aplicación móvil disponible. Además, las que existen se limitan a dar una información genérica sobre sus servicios y cómo localizarlos, consejos generales sobre salud e informaciones de contacto. Un alcance muy limitado para las posibilidades del sector.

Estrategias de Movilidad en el sector sanitario

En Estados Unidos, iniciativas como la del Hospital para Niños de Seattle son ejemplos de estrategias de movilidad aplicadas a la Sanidad. Entre los desarrollos de este centro, el más llamativo implica una considerable mejora en la atención médica a los pacientes hospitalizados. Consiste en sustituir los famosos tableros a pié de cama donde se indica la situación, progresión e historial del paciente por tabletas digitales, de modo que cualquier anotación del médico en sus revisiones periódicas (cambios en el tratamiento, notas sobre el estado del enfermo, el simple control horario de la visita realizada)  se registra de modo inmediato en los PCs de escritorio del equipo médico restante (enfermeras, auxiliares, personal de planta, etc.) aplicándose sin dilación.

Asimismo, el dispositivo móvil podrá ser utilizado tanto por pacientes y acompañantes para conocer el detalle de la situación, identificar y contactar con cualquier componente del equipo médico asignado que en ese momento esté disponibles.

En otro grado de avance, las mediciones realizadas por diversos aparatos al paciente podrían registrase directamente en el dispositivo móvil y de ahí resto del sistema, con la posibilidad de establecer las convenientes alarmas o avisos ante distintas situaciones o actuaciones periódicas que el personal del centro sanitario considere necesario.

En Ameu8 consideramos que las estrategias de movilidad corporativas nunca pueden basarse únicamente en trasladar a dispositivos móviles los contenidos o tecnologías que ya existen en la empresa, sino en aplicar los planes y diseños adecuados para que la disponibilidad y personalización que ofrecen estos dispositivos ofrezcan un valor añadido y de confianza a usuarios, empleados y proveedores.

Pocos sectores como el sanitario puede verse tan beneficiado en este sentido.

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