Las 4 Ventajas de la Estrategia de Movilidad Corporativa

Estrategias de Movilidad - Informe IBM CIOsTanto en un informe reciente de Trend Micro sobre el que informamos en nuestra página de Facebook como en otro de IBM (ver gráfico) se explica que los máximos responsables TI de las empresas han mostrado, desde 2009 a 2011, una clara apuesta por las estrategias de movilidad en sus empresas.

El auge de las soluciones cloud y la implantación progresiva de dispositivos móviles frente a equipos de escritorio ha arraigado en la cultura empresarial, animadas por los beneficios que estas tecnologías aportan a los procesos de negocio, al marketing y a la fidelización de clientes y proveedores.

A la hora de argumentar los beneficios de una estrategia de movilidad corporativa, es indiscutible que estos 4 factores son fundamentales:

  • Reducción de gastos generales: La adopción de una estrategia de movilidad adecuada permite la externalización a un proveedor de servicios hosting y de desarrollo. Si bien algunas empresas cuentan con recursos para alojar sus servicios en la nube y equipos de programación fijos, a muchas les resulta beneficioso poder prescindir de compras de hardware para altas demandas o picos de tráfico, de la adecuación de su personal a una nueva estrategia de software y de la implementación y mantenimiento de los protocolos de seguridad para sus soluciones móviles. El coste de una simple campaña viral de Marketing se reduciría notablemente con una solución externalizada en lugar del coste en equipos para absorber el tráfico generado y el personal TI dedicado a permanecer alerta para mantenerlo.
  • Agilidad: Otra gran ventaja de las soluciones de movilidad y servicios en la nube es que permiten lanzarse y cancelarse en cuestión de horas de acuerdo a las necesidades definidas o programadas. Las fluctuaciones de tráfico, planificación de eventos, campañas de marketing o disponibilidad temporal de servicios son fácilmente definibles en los servidores virtuales (aumentos de memoria, anchos de banda, capacidades de almacenamiento) prescindiendo de adquisiciones hardware, contratos u otros gastos.
  • Seguridad: Cualquier responsable TI tiene siempre la seguridad como una prioridad, más en el caso de disponer de servicios móviles accesibles vía Internet. Hay varios niveles de seguridad que fijar para asegurarse de que los datos y aplicaciones son seguras, tanto si se gestiona un sistema cloud propio como si se subcontrata a un proveedor. Servidores dedicados con restricciones de seguridad, VLAN seguras, cortafuegos e IDS / IPS son imprescindibles para definir y ajustar cualquier conjunto de servidores destinados a la entrega de servicios móviles consiguiendo la misma seguridad que se podría encontrar en soluciones TI tradicionales.
  • Escalabilidad:  Las soluciones móviles pueden expandirse y contraerse de acuerdo a las necesidades en un determinado momento, pagando sólo por el verdadero uso que se realiza y eliminando una vez más planificaciones de mantenimientos, compras de hardware, obsolescencia de equipos y materiales… La empresa sólo adquiere el almacenamiento y ancho de banda necesario para su solución, despreocupándose de pagar por la planificación de mantenimiento o la compra de un nuevo servidor.

 

Una adecuada estrategia de movilidad y la progresiva migración hacia las aplicaciones empresariales móviles permite a las empresas ofrecer a sus empleados, socios y clientes el acceso a información crítica desde cualquier lugar con conexión a Internet.

Tradicionalmente, las empresas han estado sometidas a la ubicación de sus sedes y servidores para llevar a cabo su actividad, teniendo que planificar con anticipación la cantidad de datos, el espacio físico y los recursos TI necesarios para el funcionamiento de su negocio. La flexibilidad de las soluciones móviles permiten rentabilizar los recursos humanos, disminuir las compras de hardware y reducir la obsolescencia tecnológica, así como escalar el alcance de sus iniciativas móviles a través del tiempo.

Las estrategias de movilidad corporativas ofrecen un nuevo nivel de colaboración sofisticado y rápido a todos los niveles: clientes (B2C), proveedores (B2B) y empleados (B2E) . Las empresas que se centran en la agilidad y la productividad deben considerar las soluciones y aplicaciones móviles como una vía que les permita ser flexibles y reaccionar a los cambios que se producen en el ámbito de su actividad.

 

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