Estrategias de Movilidad en Empresas de Servicios

En las circunstancias económicas actuales, no importa que producto o servicio provea una empresa, se busca siempre el mismo objetivo: aumentar el retorno de las inversiones (ROI) manteniendo unos costes bajos de producción y consiguiendo el mejor producto o servicio en el mercado para sus clientes.

Estrategias de Movilidad - Cobros por Movil

Las empresas de servicios o los organismos públicos que atienden a los ciudadanos no son ajenos a esta circunstancia. Es más, la proyección directa de su funcionamiento sobre la actividad diaria (mantenimientos, distribuciones, reparaciones, call-centers…) hacen que su cometido sea especialmente sensible a las variaciones de la economía, la tecnología o la relevancia que su marca tenga entre sus clientes. Cualquier cambio en estos aspectos puede suponer un grave perjuicio en la aceptación de sus productos o servicios por parte de los clientes.

¿Cómo puede ayudar una estrategia de movilidad a superar o mejorar estas circunstancias?

  • Estrategias de Movilidad - Gestion de rutasEn empresas de servicios o distribución cuyos trabajadores se desplazan para cumplir sus tareas, la simple instalación de un GPS y una aplicación de optimización de rutas o información de tráfico pude conseguir ahorros inestimables en el kilometraje y, por tanto, en el consumo de combustible.
  • Asimismo, una gestión más eficaz de los desplazamientos que permita variarlos estando “en ruta” conlleva un aumento de la productividad de los empleados, que podrán elaborar más tareas o servicios a tiempo, informar puntualmente mediante su dispositivo móvil a la central y no consumir tiempo personal en finalizar el trabajo encomendado. La satisfacción del empleado crecerá, ofreciendo a su vez una mejor atención al cliente.
  •  La creación de soluciones móviles que eviten formularios en papel, recepción manual de datos o firmas innecesarias por parte del trabajador y el cliente (lecturas de códigos QR o de barras, firmas del cliente en dispositivos electrónicos, sistemas de pago y cobro móvil…) no sólo mejoran ostensiblemente la eficacia de la gestión en la prestación del servicio sino que transmiten una sensación de eficiencia y facilidad que es reconocida por los clientes aumentando la fidelidad y relevancia comercial de la marca corporativa.

Estrategias de Movilidad - Firma Electronica

Sin duda, las estrategias de movilidad y su correcto análisis y aplicación tienen la virtud de afectar a todos los aspectos de la gestión corporativa de cara a conseguir el aumento de productividad, la eficacia y reducción de costes tan deseada para lograr un mayor y más rápido retorno de las inversiones.


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