Zara móvil

Ameu8 - Zara - Aplicaciones movilesLa multinacional de origen español Inditex es todo un ejemplo empresarial en nuestro país. Desde sus inicios hasta su posterior crecimiento y expansión, así como el diverso desarrollo de sus marcas y modelo de negocio, son un ejemplo ampliamente mencionado como modelo a seguir para la clase empresarial.

El aspecto tecnológico tampoco ha sido descuidado en su estrategia. Los canales de venta vía web y, más recientemente, con aplicaciones móviles han sido convenientemente explotados por el grupo, como demuestran algunos de los datos que se van conociendo.

Es el momento entonces de echar un vistazo a una de las apps que Inditex ha lanzado la mercado. Y qué mejor que hacerlo a través de su marca insignia: Zara.

A su imagen y semejanza

Ameu8 - Zara - Aplicaciones movilesLlama poderosamente la atención nada mas instalar la aplicación móvil de Zara que su sobrio diseño haya conseguido reproducir de modo certero el efecto de estar comprando en una de las tiendas de la firma.

Su integración en el dispositivo, donde la atención al producto es total y cada prenda aparece perfectamente aislada y fotografiada, consigue un efecto de idoneidad y calidad que invita a la compra sin usar elementos adicionales. Basta con 4 opciones de menú (Productos, Cesta, Tiendas y Perfil) para ordenar toda la navegación por el contenido de la aplicación móvil.

Asimismo, una distribución de los productos en categorías perfectamente reconocibles y de fácil acceso, más un tremendamente sencillo proceso de compra corroboran la excelencia de un producto que hace honor a las señas de identidad de su marca.

Análisis de la estrategia de movilidad

La aplicación móvil de Zara es un ejemplo canónico de una estrategia de movilidad B2C (Business to Consumer) llevada a sus máximas consecuencias:

  • Transmite a la perfección la idea de la marca (Zara es ropa asequible, practica y fácil de llevar)
  • Tiene como único fin provocar la compra, sin distracciones ni valores añadidos

Podríamos decir que se echa de menos una mayor integración con algunas de las tecnologías móviles que tienen los dispositivos hoy día (aunque la geolocalización para encontrar tiendas sí ha sido tenida en cuenta), como la realidad aumentada para conseguir un efecto “probador” o la lectura de códigos QR para identificar prendas en anuncios de la marca o que lleven otras personas.

Pero, en esta ocasión, el conocimiento general de la marca por parte del público ha obviado cualquier otro desarrollo móvil que no vaya directamente relacionado con la finalidad de conseguir que la app se convierta en un poderoso canal de ventas.

Zara – App Store

Zara – Android Market

27 Comentarios

  1. Cassara January, 2012 at 09:40

    Wow, that’s a relaly clever way of thinking about it!

  2. fupywrk January, 2012 at 12:30

    Mosqyi , [url=http://fzjziamqorkk.com/]fzjziamqorkk[/url], [link=http://fmrtuhgbbggg.com/]fmrtuhgbbggg[/link], http://nzfhslkhkbfi.com/

  3. Hilda Leeker February, 2012 at 02:29

    I conceive you have noted some very interesting points , appreciate it for the post.

  4. Ted Estell February, 2012 at 17:12

    Graphics are really nice source of instruction instead of content, its my experience, what would you say?

  5. hotels in Koh Yao Noi February, 2012 at 17:35

    Hey there! Quick question that’s totally off topic. Do you know how to make your site mobile friendly? My website looks weird when viewing from my iphone. I’m trying to find a template or plugin that might be able to correct this issue. If you have any suggestions, please share. Appreciate it!

  6. Lera February, 2012 at 18:01

    Thanks for sharing excellent informations. Your web site is so cool. I am impressed by the details that you have on this site. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for more articles. You, my pal, ROCK! I found just the information I already searched everywhere and simply could not come across. What a great web site.

  7. turbine a glace February, 2012 at 03:10

    I went over this web site and I believe you have a lot of excellent information, saved to my bookmarks (:.

  8. rasoir electrique February, 2012 at 04:56

    Very nice layout and great written content, hardly anything else we require :D.

  9. web hosting February, 2012 at 07:54

    I would like to take the opportunity of saying thanks to you for the professional guidance I have continually enjoyed visiting your site. I will be looking forward to the particular commencement of my university research and the whole groundwork would never have been complete without coming to your website. If I could be of any assistance to others, I would be thankful to help by what I have learned from here.

  10. site February, 2012 at 09:33

    I am not very excellent with English but I line up this rattling easy to interpret.

  11. robot multifonction February, 2012 at 11:07

    Hiya, I am really glad I’ve found this information. Nowadays bloggers publish only about gossips and web and this is really frustrating. A good site with interesting content, that’s what I need. Thank you for keeping this web-site, I will be visiting it. Do you do newsletters? Can’t find it.

  12. best web hosting February, 2012 at 11:48

    We wish to thank you yet again for the lovely ideas you offered Jesse when preparing a post-graduate research as well as, most importantly, regarding providing all of the ideas in one blog post. Provided we had known of your web site a year ago, we’d have been kept from the pointless measures we were selecting. Thank you very much.

  13. montre gps garmin February, 2012 at 13:25

    I was examining some of your blog posts on this site and I believe this internet site is real informative ! Retain posting .

  14. agen judi online February, 2012 at 14:26

    Excuse my stupidity, but I can’t for the life of me find your sites rss feeds. Mind directing me to it? Thanks.

  15. Cedric Cariveau February, 2012 at 00:31

    I believe this internet site has got very excellent composed subject material articles.

  16. http://www.planchaelectrique.net/ February, 2012 at 01:16

    Merely a smiling visitant here to share the love (:, btw great layout. “Everything should be made as simple as possible, but not one bit simpler.” by Albert Einstein.

  17. Sexcam February, 2012 at 01:56

    Very interesting info !Perfect just what I was looking for!

  18. victoria secret offer code February, 2012 at 02:44

    Thank you for your website post. Johnson and I have been saving for a new ebook on this subject matter and your writing has made us all to save our money. Your ideas really responded to all our inquiries. In fact, in excess of what we had thought of ahead of the time we came upon your great blog. My spouse and i no longer nurture doubts and also a troubled mind because you truly attended to our needs here. Thanks

  19. metal sculptures February, 2012 at 14:00

    Thanks for discussing your ideas with this blog. Likewise, a fantasy regarding the financial institutions intentions if talking about foreclosed is that the bank will not have my installments. There is a degree of time which the bank can take payments in some places. If you are too deep inside hole, they’re going to commonly desire that you pay the particular payment completely. However, that doesn’t mean that they will have any sort of repayments at all. In the event you and the financial institution can seem to work some thing out, your foreclosure procedure may stop. However, should you continue to pass up payments within the new program, the property foreclosures process can pick up exactly where it left off.

  20. velo enfants February, 2012 at 18:19

    I truly appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thanks again!

  21. Marc Seay February, 2012 at 22:48

    Hello, i believe that i noticed you visited my weblog so i came to “return the prefer”.I am trying to find things to enhance my site!I suppose its good enough to use some of your ideas!!

  22. friteusesanshuile.net February, 2012 at 03:15

    Some truly wonderful info , Gladiolus I found this. “Good teaching is one-fourth preparation and three-fourths theater.” by Gail.

  23. payday loan help February, 2012 at 03:42

    I think that a property foreclosures can have a important effect on the client’s life. Foreclosures can have a 6 to 10 years negative affect on a client’s credit report. A new borrower having applied for a mortgage or just about any loans even, knows that the worse credit rating is actually, the more tough it is to acquire a decent financial loan. In addition, it could possibly affect the borrower’s power to find a reasonable place to lease or rent, if that will become the alternative houses solution. Thanks for your blog post.

Volver arriba