Un 2011 con mucha movilidad

Se acaba el año 2011, el año de la rotunda confirmación de los dispositivos móviles como gadget personal e intransferible y de las aplicaciones móviles como el software que va a proporcionar los servicios y productos a los usuarios para sacar el máximo provecho de estos terminales.

Desde el comienzo en Ameu8 nunca hemos dudado que para las empresas es imprescindible contar con planes específicos y muy claros para estar presentes en este nuevo avance tecnológico que consigue llegar de una manera tan nítida a las personas, a sus gustos y sus preferencias profesionales y personales.

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En estos meses, hemos intentado que nuestro blog sea una muestra de las distintas estrategias de movilidad que una compañía puede tomar para adaptar adecuadamente sus planes de marketing y de empresa a este desafío y también una revista de prensa donde analizar las aplicaciones móviles que las empresas españolas han sacado al mercado para cubrir este mercado.

La repercusión ha sido buena, como comprobamos por la cantidad de seguidores que tenemos en nuestro Twitter y Facebook. Nos queda ahora, en este último artículo del año, repasar cuáles son los que han tenido más difusión y que dan una muestra del conocimiento que ponemos al servicio de nuestros clientes para alcanzar el mejor objetivo posible en sus estrategias móviles.

  • Especial interés despertó el artículo Estrategias de movilidad en las empresas de servicios, un sector clave de la economía española que ha de encontrar el modo de conseguir adaptar adecuadamente sus modelos de negocio a los dispositivos móviles para no perder su relevancia.
  • Algo similar sucedió con Las aplicaciones móviles en el turismo, otro sector nacional que debe seguir siendo un referente en la innovación y la inversión en nuevas tecnologías para no perder comba frente al esfuerzo de otros países.
  • Los casos de emprendimiento empresarial y personal, más aún cuando se realizan en condiciones de extrema dificultad, siempre resultan de un gran estímulo para quiénes apostamos por las nuevas tecnologías como arma para mejorar la sociedad y los servicios que ofrecen las empresas, y así os lo quisimos expresar contando el caso de Schermaine en Las aplicaciones móviles y el huracán Katrina
  • Los dispositivos móviles han puesto en mano de todos tecnologías que convierten en cotidiano procesos que antes eran más costosos. En NFC es la estrella os contábamos como la tecnología NFC se ha convertido en una de las primeras en encontrar múltiples utilidades en la vida diaria para facilitarnos ciertas tareas.
  • De las grandes empresas españolas que ya están aportando soluciones móviles para sus clientes quisimos destacar el caso de Cepsa y Mapfre como claros ejemplos de lo que pueden llegar a conseguir para sus usuarios y sus respectivas marcas.
  • Grandes esperanzas tenemos sobre el M-Learning, que sin duda será una baza muy importante para que las empresas ofrezcan unos recursos más flexibles a sus empleados para mejorar sus aptitudes y para los organismos educativos para conseguir que las formación sea cada vez más universal y accesible.
Nada más por este año, nos vemos en el próximo con el mismo ánimo y deseos superar los retos que el avance de la tecnología aporta a la sociedad y a las empresas.

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