La política en la aplicaciones móviles

Politica y aplicaciones movilesYa informamos recientemente en nuestra cuenta de Twitter de las primeras aplicaciones móviles que están apareciendo en España relativas a los candidatos políticos para las siguientes elecciones. Parece que los políticos, tras propagarse por las redes sociales, también han descubierto por fin los dispositivos móviles como un medio eficaz para propagar sus propuestas y mejorar su imagen de cara a los votantes.

Evitaremos hacer mención a éstas en nuestro blog para evitar suspicacias. Lo que sí diremos es que son aún aplicaciones muy básicas que tienen como función primordial:

  • La difusión de contenidos relativos a los partidos y candidatos.
  • El seguimiento de las agendas de los candidatos con especial señalización de los lugares cercanos a los del usuario del dispositivo móvil.
  • Un servicio de alertas y mensajes con las novedades más relevantes con posibilidad de configuración por parte del usuario.

Si ponemos la vista en Estados Unidos, el país donde las aplicaciones móviles ya son más que comunes en las empresas y el uso de los ciudadanos gracias en gran parte al apoyo en su difusión que han recibido por parte del gobierno como motor de un sector empresarial de especial peso e interés, veremos que los candidatos políticos a los distintos organismos gubernamentales (estados, congreso y senado) están llegando mucho más lejos con sus estrategias de movilidad.

Un buen ejemplo podría ser el del senador por Rhode Island, Barry Hinckley. Hinckley ha presentado una novedad respecto a las aplicaciones móviles en el campo de la política: la posibilidad de recaudar fondos a través de ellas.

Politica y estrategias de movilidad

Hasta el momento, el principal medio de pago que se utilizaba para la recaudación de fondos para la campaña del senador era el pago por tarjeta de crédito. Este se realizaba principalmente para asistir a los encuentros en persona con el senador (cenas, discursos, reuniones privadas…) o tras las convenciones con las que recorre las mayores ciudades del estado.

Sin embargo, el diseño de una aplicación móvil para el senador que permite la realización de donaciones desde los dispositivos móviles en cualquier momento de su discurso durante una convención , ha elevado considerablemente la recaudación para su campaña. El hecho de poder realizar la aportación “en caliente”, sin esperas y desde el móvil del usuario hace infinitamente más eficiente su utilización.

Además, otros asuntos a considerar en la estrategia de movilidad es la posibilidad de tener un control más exhaustivo y automatizado de las recaudaciones, eliminando intermediarios; y poder agradecer las aportaciones realizadas a los usuarios mediante mensajes personalizados, liberando contenidos exclusivos y particulares para los donantes o creando perfiles de usuario según el nivel de aportación realizado.

Estrategias de movilidad y politica

Como veis, de nuevo las aplicaciones móviles abren las posibilidades de aumento de ingresos y retornos de inversión, incluso en campos tan ajenos a la tecnología como puede ser la política. Sin embargo, la necesidad de estar donde está el público, (en Internet, en las redes sociales, en el uso de los dispositivos móviles…) hacen de las estrategias de movilidad un factor imprescindible en cualquier diseño social.

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