Financial Times apuesta por HTML5

 

Financial Times Browsed Web AppMientras que la empresas de tecnología y los profesionales de desarrollo aún debaten la idoneidad o no de HTML5 a corto plazo para la creación de aplicaciones móviles, parece que el periódico Financial Times ha decidido resolver las dudas y dar un paso adelante en la elección: será HTML5.

A pesar de que los navegadores y dispositivos aún no están preparados para que HTML5 sea totalmente multiplataformaFinancial Times ha decidido asumir ese riesgo y construir una aplicación móvil optimizada principalmente para utilizarse en iPad y iPhone, realizando una adaptación especial para el resto de navegadores móviles.

La motivación para que Financial Times haya seguido esta estrategia de movilidad puede que no sea meramente técnica. Hace pocas semanas, Apple decidió retener nada menos que un 30% de la recaudación que los desarrolladores y editores obtienen con la venta de sus aplicaciones móviles en la App Store, algo que debe ser especialmente hiriente para un medio como Financial Times, con millones de lectores en todo el mundo, que verían esfumarse de este modo casi un tercio de sus ingresos bajo este modelo de publicación.

Es verosímil que esta sea la motivación, ya que la nueva aplicación móvil no aporta ninguna novedad respecto a la funcionalidad que ya presentaba su app nativa. Los usuarios tienen información actualizada al instante y tiene la capacidad de guardar y leer los artículos cuando no se está conectado. Evidentemente, la “ventaja” es que los usuarios no tienen que descargar o comprar una aplicación real, sino utilizarla desde un navegador web móvil. Parece que ha habido un especial interés en demostrar que podían hacerlo más allá de la App Store.

Financial Times Mobile App HTML5

Ahora bien, ¿el resto de grupos editoriales seguirán esa misma opción? Al parecer, no. Otras poderosos grupos han aceptado el órdago de Steve Jobs y continuarán con sus apps nativas dentro del Apple Store.

Pero lo que nos preguntamos desde Ameu8 es:

  • ¿Abre un camino esta decisión para el resto de las empresas que están definiendo sus estrategias de movilidad?
  • ¿Crees que elegir HTML5 como plataforma de desarrollo en este momento supone un sobrecoste no asumible frente a las ventajas que puede aportar?
  • ¿Compensa elegir HTML5 a pesar de su falta de madurez frente a la seguridad del rendimiento y eficacia de las apps nativas?

 

El debate está abierto.

(Vía pcmag.com; App ft.com)

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