El Metro de Madrid en la palma de la mano

Ameu8 - aplicacion movil - Metro de madrid - logoNo han sido pocas las ocasiones en que desde este blog o nuestra cuenta de Twitter nos hemos lamentado de la poca iniciativa por parte de los organismos y sus empresas dependientes para mirar hacia las aplicaciones móviles.

Mientras que el gobierno norteamericano provee de un directorio de apps más que notable bajo el lema Goverment Made Easy, o el colombiano ha lanzado una web móvil para promocionar el turismo del país, en España aún esperamos ese respaldo a esta tecnología por parte de los organismos oficiales.

Sin embargo, hace muy pocos días saltó la noticia de que Metro de Madrid ponía a disposición de los usuarios su aplicación móvil. Y esto es lo que nos encontramos:

El Metro, sí, también en el móvil

Ameu8 - aplicacion movil - Metro de madrid - menu principal

Una vez descargada la aplicación, comprobamos que se trata de una construcción en la que ha primado el diseño, la imagen corporativa y la sencillez de uso.

Tras una pantalla de inicio con el logo de la compañía, acedemos a un menú diáfano de 4 opciones con los colores básicos que distinguen las líneas de metro en los mapas. La finalidad, como no podía ser de otro modo, es conseguir que el usuario localice trayectos y estaciones de la manera más sencilla y clara posible y hay que reconocer que el objetivo está ampliamente conseguido.

Obviando las pantallas donde se ofrece información sobre las líneas y estaciones más el polémico mapa cuadrículado de la red de Metro, lo más interesante llega en el buscador de trayectos, donde se ofrecen recorridos en Metro indicando estaciones de origen y destino o calles, aplicando además nuestra localización actual por medio del GPS.

Asimismo, en caso de existir más de una alternativa, la aplicación nos permite seleccionar el trayecto con menos estaciones o con menos transbordos, a nuestro gusto según pensemos que se pueda optimizar el camino.

Por último, una consulta de los tipos de tarifas, horarios y contacto con la compañía cierra esta sencilla pero adecuada aplicación móvil.

La aplicación móvil del Metro de Madrid, análisis de estrategia de movilidad

Ameu8 - aplicacion movil - Metro de madrid - buscador de trayectosLa apuesta hacia el modelo B2C (Business to Costumers) es clarísima en este caso dado el probable uso multitudinario que esta app va a tener como sustitutivo de los famosos mapas plegables que todos hemos llevado alguna vez en el bolsillo.

Quitando su preocupación, tampoco excesiva, por la imagen y el diseño de la empresa, su objetivo está cumplido con creces en este primer acercamiento a la tecnología móvil. Y estamos seguros que eso la convertirá en una de las más descargadas en los próximos meses.

Sin embargo, la clave de su éxito definitivo está en su probable segundo ciclo de evolución, que no es otro que el que miles de usuarios hemos soñado: poder validar nuestra entrada al Metro acercando el móvil al lector de acceso. Parece algo muy asequible ya que en el Metro de Madrid la validación sin contacto por tarjeta ya existe hace unos años para determinados tipos de abono, con lo que el salto a la tecnología NFC para lograrlo no debería estar muy lejos.

Y, por supuesto, la compra y pago de la renovación de los abonos mediante el móvil evitaría, por fin, las colas de inicio de mes ante las máquinas validadoras de las estaciones.

35 Comentarios

  1. Marilu January, 2012 at 23:25

    Time to face the music armed with this great infromation.

  2. amzzghtjui January, 2012 at 10:09

    j8fPi8 , [url=http://rgjycueqadqe.com/]rgjycueqadqe[/url], [link=http://moqihercghof.com/]moqihercghof[/link], http://rggtohfwxdwn.com/

  3. Sunny January, 2012 at 11:22

    I hate my life but at least this makes it beraalbe.

  4. Doc January, 2012 at 04:13

    Your’s is the intelligent approcah to this issue.

  5. mjkxcie January, 2012 at 19:23

    DPrBwA , [url=http://rcgdnlucswyc.com/]rcgdnlucswyc[/url], [link=http://mwspktlusddt.com/]mwspktlusddt[/link], http://kukvzzhkgewg.com/

  6. Eliza Stupka February, 2012 at 03:42

    Regards for this post, I am a big big fan of this internet site would like to continue updated.

  7. Ty Quay February, 2012 at 17:37

    YouTube movies are well-known in whole globe, as it is the largest video sharing site, and I become too cheerful by watching YouTube videos.

  8. hotels in Ko Yao Noi February, 2012 at 18:03

    I have noticed that car insurance corporations know the automobiles which are liable to accidents along with other risks. They also know what types of cars are given to higher risk and the higher risk they’ve got the higher the particular premium charge. Understanding the uncomplicated basics connected with car insurance will allow you to choose the right sort of insurance policy that should take care of your wants in case you become involved in any accident. Thank you sharing a ideas on your own blog.

  9. Echo February, 2012 at 18:35

    Utterly pent content, thank you for information. “In the fight between you and the world, back the world.” by Frank Zappa.

  10. Herman Ivory February, 2012 at 22:36

    Fabulous, what a webpage it is! This web site presents useful data to us, keep it up.

  11. Victorina Stillson February, 2012 at 00:50

    I am John, how are you everybody? This paragraph posted at this site is actually good.

  12. montre gps garmin February, 2012 at 02:47

    Outstanding post, I conceive website owners should larn a lot from this website its real user pleasant. “Choose your pleasures for yourself, and do not let them be imposed upon you.” by Lord Chesterfield.

  13. robot multifonction February, 2012 at 08:27

    I believe this is one of the most vital information for me. And i’m happy studying your article. However want to commentary on some general issues, The web site taste is wonderful, the articles is in reality nice :D. Good process, cheers.

  14. Banana Nutrition February, 2012 at 10:14

    I want to convey my appreciation for your generosity in support of individuals that have the need for assistance with your concept. Your special dedication to getting the solution up and down appears to be incredibly functional and has continually empowered others much like me to arrive at their pursuits. Your warm and helpful useful information denotes a great deal to me and additionally to my peers. Thanks a ton; from each one of us.

  15. plancha électrique February, 2012 at 14:01

    I like your writing style really enjoying this web site. “To him who is in fear everything rustles.” by Sophocles.

  16. webspace February, 2012 at 14:10

    Hiya! Fantastic blog! I happen to be a daily visitor to your site (somewhat more like addict :P ) of this website. Just wanted to say I appreciate your blogs and am looking forward for more!

  17. epilateur electrique February, 2012 at 14:25

    I got what you mean , thanks for putting up.Woh I am lucky to find this website through google. “Remember that what you believe will depend very much on what you are.” by Noah Porter.

  18. http://www.rasoirelectrique.org/ February, 2012 at 14:52

    Only wanna comment on few general things, The website design and style is perfect, the subject matter is very superb. “Believe those who are seeking the truth. Doubt those who find it.” by Andre Gide.

  19. velos enfants February, 2012 at 19:38

    Deference to post author, some good entropy. “If you don’t leap, you’ll never know what it’s like to fly.” by Guy Finley.

  20. Reda Schossow February, 2012 at 00:27

    Very interesting points you have observed , appreciate it for posting . “Great is the art of beginning, but greater is the art of ending.” by Henry Wadsworth Longfellow.

  21. dedicated servers February, 2012 at 00:57

    Thanks for this post. I definitely agree with what you are saying. I have been talking about this subject a lot lately with my father so hopefully this will get him to see my point of view. Fingers crossed!

  22. checks unlimited codes February, 2012 at 01:36

    I just added this feed to my bookmarks. I have to say, I very much enjoy reading your blogs. Thanks!

  23. Livesex February, 2012 at 02:08

    I visited a lot of website but I think this one has something special in it. “You should always go to other people’s funerals, otherwise, they won’t come to yours.” by Lawrence Peter Berra.

  24. Branden Spader February, 2012 at 03:41

    What’s up, is it rite to only study from books not to pay a visit internet for most recent updates, what you say guys?

  25. Shakeology Review February, 2012 at 03:46

    Interesting article. It is rather unfortunate that over the last ten years, the travel industry has had to take on terrorism, SARS, tsunamis, bird flu, swine flu, and the first ever real global economic depression. Through it the industry has proven to be robust, resilient and dynamic, locating new ways to deal with adversity. There are often fresh troubles and the opportunity to which the market must yet again adapt and react.

  26. Toilet Sale February, 2012 at 04:07

    We stumbled over here by a different website and thought I might as well check things out. I like what I see so i am just following you. Look forward to looking into your web page again.

  27. robot menager February, 2012 at 14:47

    Very interesting subject , appreciate it for posting . “Ok. Sex is fine. Sex is good. Sex is GREAT Okay, okay, we need men for sex… Do we need so many” by Sybil Adelman.

  28. taruhan bola casino February, 2012 at 15:22

    I agree with most of your points, but a few need to be discussed further, I will hold a small talk with my partners and maybe I will look for you some suggestion soon.

Volver arriba