El Desarrollo de Aplicaciones Móviles en la Empresa

Aplicaciones Moviles en la EmpresaCon el aumento de los dispositivos móviles de distintos tamaños, pantallas y soportados por distintos sistemas operativos diseñar una estrategia de movilidad acertada se ha convertido en un pesadilla para muchas empresas.

Ya no basta con optimizar el contenido de la página web corporativa para que se muestre adecuadamente en los smartphones o tablets. Los clientes de dispositivos móviles esperan conseguir una mayor experiencia de uso tras su inversión que la que ya obtienen en cualquier PC visitando una web.

Así que el primer desafío al crear la estrategia de movilidad corporativa consiste en discernir si se van a construir aplicaciones nativas o sitios web optimizados para su visualización móvil.

Para tomar esta decisión, es necesario el estudio de los patrones de comportamiento de los clientes de la empresa:

  • ¿Cómo de valiosa es la información que vamos a proporcionar  a los clientes?
  • ¿Cual es la frecuencia de acceso a esta información?
  • ¿Qué tipo de experiencia deseamos que tenga el cliente?
Desarrollo Aplicaciones Moviles
Si alguna de la tecnología que ofrecen los dispositivos móviles (GPS, acelerómetro, cámara…) es susceptible de ofrecer una mejora en los servicios de nuestra compañía, por ejemplo, la venta de entradas, es conveniente aprovechar las ventajas que la geolocalización puede ofrecer al usuario. Sin embargo, si nuestro modelo de negocio no tiene una implicación directa con las decisiones del consumidor, orientar nuestra estrategia hacia la creación de sitios web móviles puede ser más conveniente.
En cualquier caso, para el desarrollo de las soluciones móviles se requiere tener en cuenta:
  • Optimizar y permitir que nuestras web sean visibles y utilizables en cualquiera de las plataforma existentes (Android, iOS, Windows Phone, Blackberry) y los diferentes tamaños de pantalla más habituales.
  • Utilizar siempre que sea posible la tecnología que incluyen los dispositivos (GPS, acelerómetro, cámara…) para mejorar la experiencia de los usuarios.
  • Realizar desarrollos que permitan diseñar y construir soluciones móviles bajo un código fuente común que, con pocas variaciones, permita adaptarse a los distintos dispositivos existentes. El uso de HTML5 y CSS3 sería conveniente en la medida en que serán estándares en el desarrollo de aplicaciones móviles.
  • Realizar diseños sencillos. Diseños de una sola columna son adecuados para los menús jerárquicos verticales óptimos para estas aplicaciones.
  • No abusar del tráfico de datos ni de imágenes. A ningún usuario le gusta que se consuma en exceso del ancho de banda de que dispone, siempre lo considerará un despilfarro o una mala optimización.
  • La usabilidad manda. Hay que evitar que el usuario escriba y ofrecer todo tipo de información mediante diseño visual (p.e. confirmación de acciones mediante cambios de color, ofrecer menús de selección en todo momento…).
Desarrollo Soluciones Moviles
Ahora bien, ¿qué herramientas o entornos (frameworks) existen en la actualidad que garanticen la creación de aplicaciones considerando todos estos factores. Repasemos algunas de ellas:
  • Adobe Flash Builder 4.5 es un entorno de desarrollo integrado y multiplataforma que permite diseños de usuario elaborados, fácil acceso a la tecnología de los dispositivos e integración con otros activos ya desarrollados por las empresas, como bibliotecas Java.
  • PhoneGap es un entorno de desarrollo Open Source para aplicaciones móviles usando HTML, CSS y JavaScript. Como la anterior, tamién dispone de un acceso fácil a las funcionalidades de geolocalización, acelerómetro, contactos, sonidos, vibración, etc. del dispositivo.
  • Rhodes es otra solución de código abierto basada en Ruby, que permite el desarrollo de aplicaciones nativas para iPhone, Android, Windows Mobile, RIM y Symbian.
  • Appcelerator ofrece la plataforma de desarrollo Titanium, apta para el desarrollo de aplicaciones móviles o de escritorio, utilizando los lenguajes clásicos de desarrollo web JavaScript, PHP, Phyton, Ruby, HTML…

Son sólo cuatro ejemplos de entornos contrastados para la creación de aplicaciones móviles empresariales. Existen muchos más y la elección del más adecuado deberá estudiarse teniendo en cuenta la estrategia de movilidad elegida.

26 Comentarios

  1. Kyanna November, 2011 at 17:43

    Information is power and now I’m a !@#$ing dctiator.

  2. Travis Clive February, 2012 at 01:12

    I enjoy looking through and I believe this website got some really utilitarian stuff on it! .

  3. Adrianna February, 2012 at 17:45

    I like this web site very much so much superb info.

  4. hotels in Ko Yao February, 2012 at 17:57

    you are really a excellent webmaster. The site loading pace is amazing. It seems that you’re doing any distinctive trick. Furthermore, The contents are masterpiece. you’ve done a great job in this topic!

  5. Junior Hartog February, 2012 at 23:34

    I read this paragraph fully on the topic of the difference of most recent and previous technologies, it’s amazing article.

  6. turbine à glace February, 2012 at 02:46

    I like this website very much, Its a rattling nice place to read and get info. “Our chief want in life is somebody who shall make us do what we can.” by Ralph Waldo Emerson.

  7. vps February, 2012 at 06:00

    Just added this blog to my favorites. I enjoy reading your blogs and hope you keep them coming!

  8. toner February, 2012 at 10:08

    Hi! This is kind of off topic but I need some guidance from an established blog. Is it very hard to set up your own blog? I’m not very techincal but I can figure things out pretty quick. I’m thinking about creating my own but I’m not sure where to begin. Do you have any points or suggestions? Appreciate it

  9. épilateur électrique February, 2012 at 10:55

    I conceive this website holds some real great info for everyone :D. “The test of every religious, political, or educational system is the man that it forms.” by Henri Frdric Amiel.

  10. find webhosting February, 2012 at 11:21

    Thanks for the writeup. I definitely agree with what you are saying. I have been talking about this subject a lot lately with my mother so hopefully this will get him to see my point of view. Fingers crossed!

  11. montre gps garmin February, 2012 at 11:59

    I would like to thnkx for the efforts you’ve put in writing this web site. I am hoping the same high-grade website post from you in the upcoming also. Actually your creative writing skills has inspired me to get my own site now. Really the blogging is spreading its wings rapidly. Your write up is a good example of it.

  12. rasoir electrique February, 2012 at 13:55

    I really appreciate this post. I have been looking everywhere for this! Thank goodness I found it on Bing. You’ve made my day! Thanks again!

  13. robot multifonction February, 2012 at 22:42

    Only wanna state that this is extremely helpful, Thanks for taking your time to write this. “Hollywood is a place where people from Iowa mistake each other for stars.” by Fred Allen.

  14. Judi Bola Online February, 2012 at 23:00

    Purely to follow up on the update of this theme on your blog and want to let you know how much I valued the time you took to write this helpful post. Inside the post, you spoke on how to truly handle this problem with all ease. It would be my pleasure to gather some more ideas from your site and come as much as offer others what I have benefited from you. Many thanks for your usual terrific effort.

  15. Del Veltman February, 2012 at 00:34

    Regards for this wondrous post, I am glad I noticed this internet site on yahoo.

  16. Sexchat February, 2012 at 01:33

    You have remarked very interesting points ! ps nice web site . “Sutton lost 13 games in a row without winning a ballgame.” by Ralph Kiner.

  17. plancha electrique February, 2012 at 03:38

    I like this post, enjoyed this one thanks for posting. “No trumpets sound when the important decisions of our life are made. Destiny is made known silently.” by Agnes de Mille.

  18. Shakeology Review February, 2012 at 03:45

    Throughout this awesome design of things you actually secure an A for hard work. Where exactly you misplaced everybody ended up being in the specifics. You know, it is said, the devil is in the details… And that could not be more true in this article. Having said that, let me tell you just what exactly did deliver the results. Your article (parts of it) can be rather engaging and this is most likely why I am making the effort in order to comment. I do not make it a regular habit of doing that. 2nd, whilst I can easily see a leaps in reasoning you make, I am not necessarily sure of just how you appear to connect the ideas which inturn help to make the actual final result. For the moment I shall subscribe to your point but trust in the foreseeable future you connect the dots much better.

  19. quickbooks special offer cvode February, 2012 at 04:05

    Thanks so much pertaining to giving me an update on this topic on your web site. Please know that if a brand-new post becomes available or if perhaps any adjustments occur about the current write-up, I would want to consider reading a lot more and finding out how to make good usage of those approaches you reveal. Thanks for your time and consideration of other individuals by making this website available.

  20. touch screen dvd player for car February, 2012 at 04:08

    Thanks for your tips about this blog. Just one thing I would wish to say is always that purchasing electronic devices items over the Internet is not something new. In truth, in the past decades alone, the marketplace for online consumer electronics has grown noticeably. Today, you’ll find practically any kind of electronic tool and tools on the Internet, ranging from cameras along with camcorders to computer parts and video games consoles.

  21. robot menager February, 2012 at 13:54

    I have recently started a blog, the information you offer on this site has helped me tremendously. Thank you for all of your time & work.

  22. vélo enfant February, 2012 at 16:54

    Merely a smiling visitor here to share the love (:, btw great design and style. “Make the most of your regrets… . To regret deeply is to live afresh.” by Henry David Thoreau.

  23. Vaughn Goolsbee February, 2012 at 19:20

    You have brought up a very good points , thankyou for the post. “There’s two heads to every coin.” by Jerry Coleman.

  24. Cristine Calhoun February, 2012 at 23:29

    Sharing some thing is superior than keeping up-to our self, therefore the YouTube video that is posted at this place I am going to share with my family and colleagues.

Volver arriba