4 Claves para el Desarrollo de Aplicaciones Móviles

Estrategias de Movilidad - Desarrollo Aplicaciones MovilesTodos los datos apuntan a que esta década es la de la movilidad.

La tecnología móvil está en plena definición (variedad de dispositivos y plataformas, diferentes ambientes de desarrollo…) y un error en la estrategia de movilidad puede hacer que tu organización se muestre reticente ante retos que más adelante será inevitable llevar a cabo, probablemente con un mayor coste.

Si diriges una empresa y aún no has diseñado una estrategia de movilidad para que vuestro modelo de negocio fructifique en los dispositivos móviles, aún no es tarde. Si ya la tienes, tu proveedor de soluciones de movilidad habrá evaluado contigo una serie de factores para que los desarrollos eviten enfoques erróneos:

  • Público Objetivo: el éxito o fracaso de la aplicación móvil en muchas ocasiones no es técnico, sino comercial; se ha dirigido a una plataforma móvil dónde no hay un suficiente número de usuarios o donde no hay un nicho claro de potenciales clientes para su negocio.
  • Curva de Aprendizaje y Desarrollo: Cada una de las plataformas existentes entraña una dificultad a la hora de crear una aplicación móvil, debe estimar convenientemente este factor en caso de que el tiempo de creación implique la pérdida de la oportunidad de negocio o que no compense respecto al número de usuarios a los que puede llegar.
  • Usabilidad vs Velocidad: La orientación final de la aplicación móvil a crear también incide en la elección de plataforma destino. Una apuesta por la rapidez en tener disponible el producto final volcaría la decisión hacia Android. Sin embargo, apostar por la usabilidad y diseño decantaría la elección hacia iPhone.
  • Comercialización y Distribución: Aunque parezca evidente que el destino idóneo de cualquier aplicación móvil es la App Store de la plataforma elegida, los tiempos de aprobación y pago de beneficios pueden ser lo suficientemente largos como para desestimarlos. Aunque el 76% de los usuarios de iPhone descargan desde su App Store, el tiempo medio de concesión de venta es de 22 días y el de primer pago de 36. Android reduce esos tiempos pero sus usuarios no acuden tan asiduamente a su App Store. Eso siempre que hablemos de aplicaciones B2C (Business to Costumers). En el caso de aplicaciones B2E (Business to Employees) incluso una estrategia de descarga ajena a estas tiendas de aplicaciones puede considerarse más adecuada.

Establecer claramente estos puntos es primordial para cimentar una correcta estrategia móvil en cualquier organización y afrontar con éxito desde el primer momento la expansión de su organización sobre los dispositivos que dominarán el mercado en pocos años.


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