4 Claves para el Desarrollo de Aplicaciones Móviles

Estrategias de Movilidad - Desarrollo Aplicaciones MovilesTodos los datos apuntan a que esta década es la de la movilidad.

La tecnología móvil está en plena definición (variedad de dispositivos y plataformas, diferentes ambientes de desarrollo…) y un error en la estrategia de movilidad puede hacer que tu organización se muestre reticente ante retos que más adelante será inevitable llevar a cabo, probablemente con un mayor coste.

Si diriges una empresa y aún no has diseñado una estrategia de movilidad para que vuestro modelo de negocio fructifique en los dispositivos móviles, aún no es tarde. Si ya la tienes, tu proveedor de soluciones de movilidad habrá evaluado contigo una serie de factores para que los desarrollos eviten enfoques erróneos:

  • Público Objetivo: el éxito o fracaso de la aplicación móvil en muchas ocasiones no es técnico, sino comercial; se ha dirigido a una plataforma móvil dónde no hay un suficiente número de usuarios o donde no hay un nicho claro de potenciales clientes para su negocio.
  • Curva de Aprendizaje y Desarrollo: Cada una de las plataformas existentes entraña una dificultad a la hora de crear una aplicación móvil, debe estimar convenientemente este factor en caso de que el tiempo de creación implique la pérdida de la oportunidad de negocio o que no compense respecto al número de usuarios a los que puede llegar.
  • Usabilidad vs Velocidad: La orientación final de la aplicación móvil a crear también incide en la elección de plataforma destino. Una apuesta por la rapidez en tener disponible el producto final volcaría la decisión hacia Android. Sin embargo, apostar por la usabilidad y diseño decantaría la elección hacia iPhone.
  • Comercialización y Distribución: Aunque parezca evidente que el destino idóneo de cualquier aplicación móvil es la App Store de la plataforma elegida, los tiempos de aprobación y pago de beneficios pueden ser lo suficientemente largos como para desestimarlos. Aunque el 76% de los usuarios de iPhone descargan desde su App Store, el tiempo medio de concesión de venta es de 22 días y el de primer pago de 36. Android reduce esos tiempos pero sus usuarios no acuden tan asiduamente a su App Store. Eso siempre que hablemos de aplicaciones B2C (Business to Costumers). En el caso de aplicaciones B2E (Business to Employees) incluso una estrategia de descarga ajena a estas tiendas de aplicaciones puede considerarse más adecuada.

Establecer claramente estos puntos es primordial para cimentar una correcta estrategia móvil en cualquier organización y afrontar con éxito desde el primer momento la expansión de su organización sobre los dispositivos que dominarán el mercado en pocos años.

 

32 Comentarios

  1. Liliam November, 2011 at 18:23

    This atrilce went ahead and made my day.

  2. uwdeqcd November, 2011 at 15:51

    vLsqsw , [url=http://ltwdkhifcjxl.com/]ltwdkhifcjxl[/url], [link=http://feeuplnzrxja.com/]feeuplnzrxja[/link], http://welwjuftheai.com/

  3. Carlton Covarrubio February, 2012 at 02:29

    I dugg some of you post as I thought they were very useful invaluable

  4. Nadine February, 2012 at 17:31

    Hi, i believe that i saw you visited my web site so i came to “return the choose”.I am trying to in finding issues to improve my website!I guess its ok to make use of some of your ideas!!

  5. hotels in Ko Yao Noi February, 2012 at 17:40

    One thing I have actually noticed is that there are plenty of misconceptions regarding the lenders intentions while talking about foreclosure. One fantasy in particular is that often the bank prefers to have your house. The lender wants your hard earned dollars, not the home. They want the amount of money they loaned you with interest. Avoiding the bank will undoubtedly draw the foreclosed summary. Thanks for your publication.

  6. Denae Barnar February, 2012 at 02:38

    What’s up, can any body assist me how to get this video tutorial from this website, I have watched and listen it at this place but desire to get it.

  7. Slots February, 2012 at 05:06

    Awesome looking website. I recently built mine and I was looking for some design ideas and you gave me a few. May I ask you whether you developed the website by youself?

  8. webhost February, 2012 at 07:29

    Great post. I just stumbled upon your blog and wanted to say that I have really enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!

  9. rasoir électrique February, 2012 at 07:33

    I think this web site holds some rattling superb info for everyone :D. “As ill-luck would have it.” by Miguel de Cervantes.

  10. robotmultifonction February, 2012 at 10:45

    Perfectly indited subject matter, appreciate it for selective information. “The bravest thing you can do when you are not brave is to profess courage and act accordingly.” by Corra Harris.

  11. turbine a glace February, 2012 at 10:49

    I have recently started a blog, the information you offer on this web site has helped me tremendously. Thank you for all of your time & work.

  12. webhosting February, 2012 at 11:16

    Just added this blog to my favorites. I enjoy reading your blogs and hope you keep them coming!

  13. montre gps garmin February, 2012 at 12:29

    Simply wish to say your article is as astounding. The clarity on your publish is simply spectacular and that i can assume you are an expert in this subject. Well together with your permission let me to seize your feed to keep up to date with impending post. Thanks 1,000,000 and please carry on the rewarding work.

  14. plancha electrique February, 2012 at 13:30

    I really appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thanks again!

  15. epilateur electrique sans douleur February, 2012 at 13:54

    I think this website has some real wonderful info for everyone :D. “Anybody who watches three games of football in a row should be declared brain dead.” by Erma Bombeck.

  16. iPhone 5 February, 2012 at 20:28

    I agree with most of your points, but a few need to be discussed further, I will hold a small talk with my partners and maybe I will look for you some suggestion soon.

  17. camping albinia February, 2012 at 23:03

    Thanks for your text. I would love to say that your health insurance dealer also works for the benefit of the actual coordinators of any group insurance plan. The health insurance agent is given an index of benefits needed by someone or a group coordinator. Such a broker does indeed is hunt for individuals and also coordinators which in turn best complement those requirements. Then he reveals his suggestions and if all sides agree, this broker formulates binding agreement between the two parties.

  18. psp website February, 2012 at 23:28

    Today, while I was at work, my cousin stole my apple ipad and tested to see if it can survive a 40 foot drop, just so she can be a youtube sensation. My iPad is now broken and she has 83 views. I know this is totally off topic but I had to share it with someone!

  19. velo enfant February, 2012 at 23:48

    I like this weblog very much, Its a really nice office to read and obtain information. “Solitude is fine, but you need someone to tell you that solitude is fine.” by Honore’ de Balzac.

  20. digital compass February, 2012 at 23:55

    Needed to send you the very little observation so as to thank you so much the moment again about the striking techniques you’ve provided in this case. It was so surprisingly generous of you to allow publicly exactly what a few individuals might have offered as an e-book to earn some dough for their own end, particularly now that you could have done it in case you decided. The tips also served like the fantastic way to fully grasp most people have similar interest just as my personal own to realize very much more related to this issue. I am sure there are many more enjoyable instances ahead for individuals that look over your site.

  21. Live Sex February, 2012 at 00:19

    Very interesting details you have observed, regards for putting up.

  22. Gabriel Morgret February, 2012 at 00:24

    I truly enjoy reading on this website, it has fantastic posts. “And all the winds go sighing, For sweet things dying.” by Christina Georgina Rossetti.

  23. Octavio Mirao February, 2012 at 00:33

    I like your writing style really enjoying this website. “Man is sometimes extraordinarily, passionately, in love with suffering.” by Feodor Mikhailovich Dostoyevsky.

  24. 5 gallon water bottle February, 2012 at 00:36

    Aw, this was a really nice post. In idea I would like to put in writing like this additionally – taking time and precise effort to make an excellent article… but what can I say… I procrastinate alot and not at all seem to get one thing done.

  25. Black Muslim Friends February, 2012 at 01:06

    Greetings from Ohio! I’m bored to tears at work so I decided to browse your website on my iphone during lunch break. I really like the info you present here and can’t wait to take a look when I get home. I’m amazed at how quick your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyhow, wonderful blog!

  26. brain wave entrainment February, 2012 at 01:26

    Hey! This is my first comment here so I just wanted to give a quick shout out and say I genuinely enjoy reading your blog posts. Can you recommend any other blogs/websites/forums that go over the same subjects? Many thanks!

  27. buy real twitter followers February, 2012 at 02:11

    Do you have a spam issue on this site; I also am a blogger, and I was wanting to know your situation; we have created some nice methods and we are looking to exchange methods with other folks, be sure to shoot me an e-mail if interested.

  28. Hip Hop Music February, 2012 at 02:52

    Thanks for your article. I would like to say that the health insurance specialist also utilizes the benefit of the actual coordinators of a group insurance coverage. The health agent is given a long list of benefits wanted by individuals or a group coordinator. Exactly what a broker really does is find individuals or even coordinators which usually best go with those requirements. Then he shows his tips and if the two of you agree, this broker formulates a legal contract between the two parties.

  29. Tameka Michavd February, 2012 at 15:43

    I have recently started a site, the info you provide on this site has helped me tremendously. Thanks for all of your time & work.

  30. robot menager February, 2012 at 01:42

    Yay google is my world beater assisted me to find this great internet site ! . “The most dangerous strategy is to jump a chasm in two leaps.” by Benjamin Disraeli.

  31. payday loans online direct lenders February, 2012 at 03:33

    Thanks for the interesting things you have uncovered in your blog post. One thing I’d like to comment on is that FSBO human relationships are built over time. By presenting yourself to the owners the first weekend break their FSBO is usually announced, prior to the masses start calling on Wednesday, you make a good relationship. By mailing them methods, educational components, free reports, and forms, you become a great ally. By using a personal desire for them along with their circumstances, you build a solid interconnection that, many times, pays off as soon as the owners opt with a real estate agent they know as well as trust – preferably you actually.

Volver arriba