Biblioteca Nacional: 300 años, 50 piezas, 1 app

Ameu8 - bne  logo - aplicaciones movilesEn nuestra cuenta de Twitter nos hemos hecho eco recientemente de un artículo que repasaba aplicaciones móviles que distintos organismos y entes culturales o museos habían puesto en marcha para acercar sus contenidos al ciudadano.

Se trata sin duda de una excelente manera de lograr dos objetivos: el primero, conseguir que una actividad sea conocida no sólo por quienes tienen la posibilidad de visitarla; el segundo, que la experiencia de quienes sí lo hacen sea aún más enriquecedora.

En esa línea nos hemos propuesto analizar la aplicación móvil que con motivo del 300 aniversario de la Biblioteca Nacional se ha realizado, tanto para festejar tan significativa fecha como para dar a conocer la exposición que se lleva cabo en su magnífico edificio como celebración.

300 años, 50 piezas, 1 app

Ameu8 - bne - aplicaciones movilesLa aplicación móvil comienza con una sencilla pantalla de presentación con el logo del centenario y un texto explicativo del evento. En la parte inferior, otras tres opciones de menú (además de la de inicio o home) dan acceso a los contenidos.

De ellos, el más importante es el denominado Piezas, donde se ilustran los 50 elementos (libros, códices, manuscritos, pinturas…) que conforman la exposición conmemorativa del 300 aniversario. Auténticos tesoros a tiro de pulgar que nos permiten explorar la historia y archivos de la institución.

Además de las imágenes y textos, la lectura del código QR junto al objeto si estamos en la exposición ahonda aún más en la riqueza de la información ofrecida.

El menú Información ofrece todo tipo de herramientas para conocer a fondo la BNE, entre los que destaca una visita virtual que, lamentablemente, es simplemente un acceso a la web donde este recurso está implementado.

Por ultimo, el menú BNE promueve el seguimiento a las páginas que la institución mantiene en las redes sociales.

Análisis de la Estrategia de Movilidad

Ameu8 - aplicaciones moviles - BNEEl objetivo de difundir y ampliar contenidos está más que logrado con esta aplicación móvil conmemorativa, en la que los códigos QR aparecen para ampliar la experiencia del visitante a la exposición.

Sin embargo, se pierde la oportunidad de haber realizado un esfuerzo mayor y haber tenido mayores elementos de atracción para el no visitante (la inmensa mayoría de usuarios) quizá mediante algún uso de la realidad virtual con interacción de objetos cotidianos que pudiesen relacionarse con los de la colección. El uso de archivos multimedia o podcasts de personalidades relevantes también se echa en falta para lograr una mayor atracción pública.

Pero es sobre todo la falta de versiones para tablets lo que hace que no se pueda disfrutar con toda plenitud los 50 objetos catalogados, dispositivos éstos que ofrecen hoy día las garantías suficientes para que este tipo de contenidos alcance toda la repercusión que merecen.

300 años BNE – Android Market

300 años BNE – App Store






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