Beneficios de las aplicaciones móviles en el sector Seguros

estrategias de movilidad - seguros de cochesTras haber analizado en nuestro blog algunas de las estrategias de movilidad para distintos sectores empresariales, es el momento de revisar casos de éxito en su aplicación.

En los últimos tiempos, la aparición de comparadores de precios, webs promocionales y otras estrategias de marketing han conseguido que los clientes de una póliza de seguros pensemos en ella más cómo lo hacemos con la tarifa de nuestro móvil: con la posibilidad de ajustarla exactamente a nuestras necesidades para evitar costes y malos usos.

Este fenómeno ha cambiado también a las compañías de seguros al verse obligadas a flexibilizar su ofertas y productos acorde a las necesidades y demandas altamente variables de sus clientes. Es en este aspecto donde los responsables TI de las compañías han visto en los dispositivos móviles un elemento indispensable para alcanzar ese objetivo.

Sin duda, uno de los mejores ejemplos es el de Progressive, una compañía de seguros con sede en Florida, Estados Unidos. Consciente de la estimación acerca de que los usuarios de smartphones superarán a los de PCs en 2014 para acceder a Internet, Progressive ha lanzado una aplicación móvil que pone en los dispositivos de sus clientes las herramientas de gestión de sus respectivas pólizas.

Lejos de quedarse en ofrecer una facilidad para la gestión, Progressive ha anunciado que utilizará dichos dispositivos para recoger información de los hábitos de conducción de sus clientes, ofreciendo descuentos a aquellos que cuyo uso del coche cumpla requisitos de ahorro de combustible, respeto de los límites de velocidad o hábitos de conducción particulares (nocturnos o en horario de poco tráfico, p.e.). Por supuesto, dichas ofertas y su posible contratación también llegarán a través del dispositivo móvil.

Por otra parte, la AAA (American Automobile Association) ha creado una aplicación móvil que permite a sus asociados resolver de un modo sencillo los trámites tras un accidente. Desde solicitar una grúa fácilmente usando el GPS del dispositivo hasta recopilar la información relevante e incluso fotos del suceso para enviarlas fácilmente por correo electrónico al agente asegurador (con copia a nuestro correo personal).

Esta aplicación móvil se encarga de recoger toda la información necesaria en base a una serie de preguntas guiadas que ayudan al usuario a obtener la información más fidedigna posible, con la posibilidad de poder tener asistencia inmediata por parte de la aseguradora tras recibirla.

aplicaciones moviles - seguros de coches

Como en otros muchos sectores, las aplicaciones móviles junto a  una certera estrategia de movilidad dará lugar a que las compañías de seguros ajusten sus productos a unos clientes que exigen cada vez más un servicio acorde a sus necesidades y, sobre todo, la posibilidad de gestionarlo desde cualquier lugar y en cualquier momento.

 

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