Apoyar eventos y conferencias con aplicaciones móviles

Conferencias y aplicaciones movilesEs natural que las empresas y organismos, al diseñar sus estrategias de movilidad, piensen casi exclusivamente en sus procesos de negocio. Más allá del beneficio que esto conlleva, existen otras muchas facetas de la actividad corporativa donde las aplicaciones móviles pueden suponer un ahorro de costes, una herramienta de marketing y una proyección de imagen y marca a tener en cuenta.

Una de esas facetas puede ser la celebración de eventos, asistencia a ferias o conferencias que se desarrollan a lo largo del año dentro de la actividad empresarial. Ya desde la propia promoción del evento, la existencia de una aplicación móvil que provea todos los detalles puede:

  • Suponer un notable ahorro de costes en impresión de folletos, publicidad y difusión.
  • Incluir una encuesta de interés sobre la misma o un formulario de inscripción, con la que podremos estimar el número de asistentes con bastante exactitud, pudiendo ajustar costes de organización mucho más adecuadamente.

En las semanas y días previos al evento, la aplicación móvil se perfila como la herramienta idónea para:

  • Informar a los participantes e interesados de cualquier cambio en la agenda
  • Advertir de la incorporación de nuevos temas o ponentes
  • Capacitar el contacto entre los inscritos a fin de intercambiar información o concretar encuentros entre ellos (networking) en el evento.

Ya situados en plena actividad, la aplicación móvil que hayamos creado podría:

  • Publicar mapas de ubicación de los lugares de celebración
  • Configurar alarmas a los asistentes inscritos para recordar horarios y lugares de celebración de eventos
  • Recopilar valoraciones sobre los distintos actos finalizados
  • Difundir contenidos adicionales sobre las conferencias recibidas
  • Establecer un foro o modo de contacto con los ponentes en caso de que el tiempo programado para su realización no haya sido suficiente frente al interés despertado.

Ni que decir tiene que si nuestro evento es patrocinado por una o varias marcas, la aplicación móvil será un argumento para:

  • Promover la divulgación de marcas o productos
  • Utilizar su diseño y difusión para captar nuevos patrocinios 
  • Publicar ofertas de ocio, turismo o culturales ofreciendo a nuestros asistentes un valor añadido al estrictamente profesional.

Eventos y aplicaciones moviles

La finalización del evento no tiene por qué suponer el deceso de nuestra aplicación. Su actividad puede continuar para:

  • Disponer de la información de los asistentes y la forma de contactar con ellos,
  • Mantener un lugar de intercambio sobre las conclusiones del acto que tenga difusión en redes sociales profesionales (LinkedIn, Xing), de modo que seguirá siendo un recurso útil para quienes asistieron, así como una referencia para futuros visitantes, que podrán entender de primera mano el alcance de nuestras propuestas.

Restringir la capacidad de nuestra estrategia de movilidad al ámbito exclusivamente del proceso de negocio recorta el  el potencial que las aplicaciones móviles pueden ofrecen a nuestras organizaciones, productos y marcas. En este momento, las posibilidades son ilimitadas porque una pequeña innovación en este campo puede suponer un hito diferenciador de la competencia.

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