¿Aerolíneas Móviles?

Aplicaciones Moviles ViajesA raíz de la entrada en este blog sobre algunas aplicaciones móviles orientadas al turismo y de la aportación que un seguidor hizo en nuestra página de Facebook sobre la tecnología NFC aplicada al pago de los aparcamientos, hemos indagado cómo las aerolíneas están utilizando las estrategias de movilidad… y nuestra sorpresa ha sido muy grata.

Por desgracia, hablamos de empresas norteamericanas donde las estrategias de movilidad corporativas son un hecho mientras que en el ámbito nacional parece que las decisiones de los responsables de TI aún no han fraguado en estrategias digitales claras hacia la tecnología móvil. No tenemos duda de que éstas llegarán antes de lo que parece.

El caso es que tanto el trámite de los pasajeros para realizar el viaje (compra de billete, check-in, embarque, posibles escalas…) como el tiempo que pasan dentro del avión son susceptibles de mejora gracias a la utilización de los dispositivos móviles.

United Airlines ha creado una aplicación móvil que permite a sus usuarios consultar y reservar vuelos, elegir asientos del avión, disponer del mapa del aeropuerto donde nos encontremos y cómo acceder a la puerta de embarque, así como actualizaciones y novedades sobre el vuelo reservado o acceso prioritario mediante NFC… y si nos aburrimos en la espera, unos sudokus, un conversor de moneda, acceso al canal de televisión Direct TV o seguir la ruta y la meteorología en pleno vuelo.

La aplicación es gratuita y disponible en iPhone, iPod y iPad. Se está preparando la versión para Android. Parece una experiencia piloto, pero no lo es. Las ventajas de esta aplicación ya puede utilizarse en 101 aeropuertos de todo el mundo.

Aplicaciones Moviles AerolineasPor otra parte, American Airlines ha decidido prestar servicios de entretenimiento a sus pasajeros de larga distancia con el servicio móvil Entertainment On Demand. Éste permite al pasajero elegir entre más de 100 películas y series para ser visionadas, con posibilidad de ver un resumen previo de cada una de ellas antes de elegir. Y si hemos tardado en decidirnos, el vuelo ha sido corto o nos hemos quedado dormidos, no hay problema. Disponemos de 24 horas para ver el final de la película y 72 si se trata de una serie. Cada película vale 3,99$, un capítulo de una serie 0,99$. Actualmente está sólo disponible para portátiles pero ya ha sido anunciado su lanzamiento para cualquier dispositivo móvil con Wi-Fi.

Los usuarios de Blackberry no están desasistidos en este aspecto. Desde hace meses disponen de la aplicación Travel, una completa aplicación móvil que permite reservar y estar informado de los pormenores del vuelo y viaje contratado pero que tiene como punto fuerte una excelente interacción con todo tipo de redes sociales y el correo electrónico (en una Blackberry no puede ser de otro modo) para encontrar las mejores opciones donde comer, reservar hoteles, alquilar coches e incluso compartir las experiencias del viaje por correo o con los contactos de LinkedIn.

Aplicaciones Moviles Viajes

Como podéis ver, las aplicaciones móviles deshacen límites que la tecnología imponía en algunos sectores. Con esta apertura, las empresas encuentran nuevos modelos de negocio, posibilidad de consolidación de marca y sinergias con otros sectores que hasta ahora no existían.

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